Who knew coffee cups could be so wise. For a long time now Starbucks has graced their cups with quotes from all kinds of people. Authors, musicians, politicians, normal-folks like us and so on. The campaign was called "The way I see it" and anyone could submit. It was an effort, in the spirit of coffeehouses, to encourage healthy discussion. Some of the quotes were funny, a bit crazy, thought-provoking or simply profound. I loved it. Sometimes more than my cup of joe. Well, as far as I can tell "the way I see it" campaign is over. On Tuesday, Starbucks gave away their new house coffee, Pikes Roast. And with it they introduced a new brown quote-less cup. It's all a part of their "back to where it all started" campaign. The Pikes Roast was delightful. But, little did I know I was served my Pikes Roast in one of the last "the way I see it" cups, and boy was it a good one. "Love wins." How simple and true, and what a great end to that era of coffee cups.
From here on out, the s-buck will serve its coffee in the new brown-quoteless cup. Nice cup, but not nearly as interactive. Oh well. I guess I'll have to have my profound quotes served on something other than coffee cups from now on. Maybe this a good time to start bringing my own cup!
2 comments:
Bring your own cup!!! You could even make your own "the way I see it"- how awesome would that be! Plus, you would be saving the world in the process- one cup of coffee at a time.
I loved "the way i see it cups". so sad they are out the door...
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